BookBub is my new husband.

Screenshot 2014-08-09 09.27.42Who, you ask, is that fancy person sitting on Amazon’s bestseller charts at Number 12 alongside Janet Evanovich and J.K. Rowling (writing as Robert Galbraith)? Why it’s lil’ old me, with my BESTSELLING novel A Murder in Mount MoriahAnd how did a lowly self-published author reach these heady heights? Just ask my new husband, BookBub

With apologies to my actual husband, BookBub pleases me in ways that my actual husband never could, namely by selling a bub-load of my books. My husband has a lot of excellent qualities, but he has never sold 1,300 copies of my book in a single day the way that BookBub did.

For the uninitiated, BookBub is a company that sends daily email alerts about bargain books to their enormous subscriber list. In their own words:

BookBub features ebooks ranging from top-tier publishers to critically acclaimed independent authors. Our team of experts makes sure that we’re only featuring great deals on quality books that you’ll love. 

Note the section I’ve marked in bold. BookBub differs from other marketing avenues in that they feature indy/self-published books alongside traditionally published books. Although it is a paid service (and a very expensive one at that), there are no guarantees that they’ll allow you the privilege of forking over your cold, hard cash to them. I’ve heard of several instances where they reject books that aren’t well reviewed or that they don’t think will please their readership. They curate their offerings so that readers can be fairly certain of getting a book that is interesting, well-written and well-edited.

I realize that I’m gushing, and I don’t want to come across as a BookBub schill. But there is simply no other single marketing service that can deliver the kind of sales boost that I and some of my indy publishing friends experienced after our books were featured.

Here are my tips for deploying the B-Bomb:

  1. Make sure your book is in good shape before submitting it. It should have a fair number of positive reviews on Amazon and Goodreads. If you’re having trouble getting anyone to post reviews, try sending out free copies to people on Goodreads or Library Thing who read a lot of books in your genre (i.e. private message them to see if they’re interested in reading/reviewing). Or you can do what I did and run a free giveaway through Kindle Select. My book was downloaded about 10,000 times and I netted about 10 reviews that way. The rest just trickled in over time.
  2. Have more than one book. I always planned to try BookBub at some point, but I wanted to wait until my second novel, A Death in Duck was released. I figured that if people read and liked A Murder in Mount Moriah, they might go on to buy the next book. I’d get double bang for my (many) bucks. So far, my hunch has proven to be true. In the weeks before the BB promo, I’d sold about 40 copies of A Death in Duck–I suspect mainly to my friends and relatives. Since the promotion, I’ve seen a steady uptick in sales. I’ve sold between 3-10 copies per day of that title.
  3. Enjoy the surge, but gird your writerly loins for the inevitable slide. On the day of the promotion, I sold 1,300 copies of my book. The next day, around 250. It’s been downhill from there. Now, one month post-promo, I’m selling about 6-12 books per day. Part of the reason is undoubtedly because my 99 cent sale ended. People like cheap e-books. But another part of it is that once you leave the Amazon bestseller lists, your book becomes unfindable once again. No one sees it unless they seek it out. So, all in all, I’m heartened that 6-12 people are seeking out my titles each day. I think it can only be word-of-mouth at this point, because I’m not in the charts or doing any active marketing at present.
  4. Accept that BookBub will not make you a zillionaire. I paid $650 for my slot on BookBub (mystery is the most expensive category, because it has the widest subscriber base). I reckon that $1,200 in sales over the past month are attributable directly to the promotion (i.e. that’s how many more books I sold compared to previous months). So, my profit was about $550. I’ve heard of cases where authors didn’t break even after paying for their promotions, but I’ve heard of cases where people make even more money than I did. It’s fun to sit alongside J.K. Rowling in the charts, but a one-day (or one-week) sales spike does not a literary zillionaire make. Yet.
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6 Comments

Filed under Amazon, Self publishing

6 responses to “BookBub is my new husband.

  1. LOL… if BookBub is your husband, how can it be my wife! 😉 I just came off of my first BB promotion last week. Still seeing the benefits of running free with book 1 of 2. Totally agree with your assessment. I submitted to them so many time I lost count, before I finally broke down and offered the book for free. That was the magic ticket, apparently. 60,000 giveaways (reached #1 in the Free store) and 700+ copies of the sequel later, I’m still seeing a steady stream of paid sales, but it’s declined every day. Certainly is fun while it last though! 😀

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  2. Congratulations. Thats amazing. Just a little sad for Paul.

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  3. You’re right, Samuel. BookBub isn’t really marriage material. More like a knock-your-socks-off one-night stand! Congrats on your success. Long may it continue!

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  4. As one of the readers who was introduced to _A Murder in Mount Moriah_ through the BookBub offer, I find it interesting to read about the other side of it. I think I will be following your blog for a bit. I enjoyed AMiMM and just bought ADiD.

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  5. Thanks for the Amazon review! Fair points. I will strive to earn that fifth star with future novels! I do hope you’ll leave a review of A Death in Duck, too.

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  6. There`s another service for ebook promotion.
    Books Butterfly does $0.99 book and free book promotions to email lists of 125,000+ email subscribers. We have 128,888+ daily active readers. We offer a prorated refund in case a promotion does not hit the specified targets.
    Our Page for Paid Book Promotions
    http://www.booksbutterfly.com/order/paidbookslots/?tag=op250_blogs_2_mindyquigley
    Our Page for Free Book Promotions http://www.booksbutterfly.com/order/?tag=op250_free_blogs_2_mindyquigley
    Where we promote: http://www.booksbutterfly.com/order/wherepromote/?tag=op250_mindyquigley

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