Tag Archives: increase Kindle sales

BookBub is my new husband.

Screenshot 2014-08-09 09.27.42Who, you ask, is that fancy person sitting on Amazon’s bestseller charts at Number 12 alongside Janet Evanovich and J.K. Rowling (writing as Robert Galbraith)? Why it’s lil’ old me, with my BESTSELLING novel A Murder in Mount Moriah. And how did a lowly self-published author reach these heady heights? Just ask my new husband, BookBub. 

With apologies to my actual husband, BookBub pleases me in ways that my actual husband never could, namely by selling a bub-load of my books. My husband has a lot of excellent qualities, but he has never sold 1,300 copies of my book in a single day the way that BookBub did.

For the uninitiated, BookBub is a company that sends daily email alerts about bargain books to their enormous subscriber list. In their own words:

BookBub features ebooks ranging from top-tier publishers to critically acclaimed independent authors. Our team of experts makes sure that we’re only featuring great deals on quality books that you’ll love. 

Note the section I’ve marked in bold. BookBub differs from other marketing avenues in that they feature indy/self-published books alongside traditionally published books. Although it is a paid service (and a very expensive one at that), there are no guarantees that they’ll allow you the privilege of forking over your cold, hard cash to them. I’ve heard of several instances where they reject books that aren’t well reviewed or that they don’t think will please their readership. They curate their offerings so that readers can be fairly certain of getting a book that is interesting, well-written and well-edited.

I realize that I’m gushing, and I don’t want to come across as a BookBub schill. But there is simply no other single marketing service that can deliver the kind of sales boost that I and some of my indy publishing friends experienced after our books were featured.

Here are my tips for deploying the B-Bomb:

  1. Make sure your book is in good shape before submitting it. It should have a fair number of positive reviews on Amazon and Goodreads. If you’re having trouble getting anyone to post reviews, try sending out free copies to people on Goodreads or Library Thing who read a lot of books in your genre (i.e. private message them to see if they’re interested in reading/reviewing). Or you can do what I did and run a free giveaway through Kindle Select. My book was downloaded about 10,000 times and I netted about 10 reviews that way. The rest just trickled in over time.
  2. Have more than one book. I always planned to try BookBub at some point, but I wanted to wait until my second novel, A Death in Duck was released. I figured that if people read and liked A Murder in Mount Moriah, they might go on to buy the next book. I’d get double bang for my (many) bucks. So far, my hunch has proven to be true. In the weeks before the BB promo, I’d sold about 40 copies of A Death in Duck–I suspect mainly to my friends and relatives. Since the promotion, I’ve seen a steady uptick in sales. I’ve sold between 3-10 copies per day of that title.
  3. Enjoy the surge, but gird your writerly loins for the inevitable slide. On the day of the promotion, I sold 1,300 copies of my book. The next day, around 250. It’s been downhill from there. Now, one month post-promo, I’m selling about 6-12 books per day. Part of the reason is undoubtedly because my 99 cent sale ended. People like cheap e-books. But another part of it is that once you leave the Amazon bestseller lists, your book becomes unfindable once again. No one sees it unless they seek it out. So, all in all, I’m heartened that 6-12 people are seeking out my titles each day. I think it can only be word-of-mouth at this point, because I’m not in the charts or doing any active marketing at present.
  4. Accept that BookBub will not make you a zillionaire. I paid $650 for my slot on BookBub (mystery is the most expensive category, because it has the widest subscriber base). I reckon that $1,200 in sales over the past month are attributable directly to the promotion (i.e. that’s how many more books I sold compared to previous months). So, my profit was about $550. I’ve heard of cases where authors didn’t break even after paying for their promotions, but I’ve heard of cases where people make even more money than I did. It’s fun to sit alongside J.K. Rowling in the charts, but a one-day (or one-week) sales spike does not a literary zillionaire make. Yet.

A writer and his money are soon parted.

I recently got a message via Goodreads from a “fan” of my work, offering me a discount code for an advertising service for authors. Although I was flattered, I immediately caught a whiff of something seafood-y. A quick Google search showed me that this kind of scam had been perpetrated on a number of indie authors via blogs and websites. I reported the “fan”, who was subsequently given the boot from Goodreads. This reminded me of some advice that David Gaughran gives in his marketing guide for indie authors, Let’s Get Visible. He points out that there are a TON of services that claim to provide exposure/publicity/instant fame and fortune to writers, but only a handful have any kind of track record for delivering results. (I’ll save you a bit of time and just tell you that Bookbub, ereadernewstoday, and Pixel of Ink are the top ones). Having never paid for publicity myself, I can’t personally vouch for any particular service, but other writers can. Watch out, though. Bookbub, in particular, is hella expensive, and we all know that just because something is outrageously expensive, doesn’t mean it can deliver (my cable internet is a perfect example of this).

All I can tell you is that I’ve been approached by people offering to Tweet about my book, to blog about my book, to create an interpretive dance about my book, or whatever. Some people, like the awesome 52booksorbust, do it out of the kindness of their hearts or to generate traffic for their own sites or because I dated them in high school. But whenever one of these services want money, I know that something’s up. The better sites and services don’t need to try to find authors–the authors find them, in droves. I know it’s frustrating to try to gain exposure for your book. Actually, frustrating isn’t the word. It sucks like a medieval leech doctor. But unfortunately, that’s the lot of the indie author. If you want to be a trailblazer, you’ve gotta be willing to wade through knee-deep muck with a machete in your hand. There are no shortcuts. If you want ideas for marketing, look to the Kindle Community. Whatever crazy marketing scheme you are considering, our fellow authors have probably been there, tried that.

scam alertOne more resource that I’ll mention is the blog Writer Beware. This mostly relates to scams involving vanity presses, shady agents, and ersatz publishing houses, but it’s definitely worth checking out for indie writers.

Remember that, as an indie author, your profit margins are slim. Since I started trying to monetize my writing in July of last year, I’ve made coffee money, but not a great deal more. Unless a marketing opportunity has a good chance of netting you a big return, do not part with your hard-earned coffee money. You’ll need it to fuel your next literary endeavor.

What does it take to make it as an indie author? Interview with Kindle bestselling author Nicole Loughan, Part 3

Read part 1 of MFM’s interview with Nicole Loughan
Read part 2 of MFM’s interview with Nicole Loughan

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Minty Fresh Mysteries (MFM): I’ve heard it said that to be a successful writer nowadays, you need a PR person more than you need an agent. Do you think that’s true?

Nicole Loughan (NL): I have a friend who is a social media representative at a big company and acts as my PR consultant. She has been essential in teaching me about twitter and Facebook marketing, shout out to her Alyson Komyanek. Though in the beginning I recommend writers do their own marketing, especially when you don’t know how well your book will be received. You can spend a fortune on all the little doodads out there like PR and ads and the return on investment might never come. You have to be a pioneer and do a lot yourself. If I hadn’t known Alyson I probably would have spent another 100 hours learning about social media and marketing. Anybody just starting out can learn basic marketing from the already established advice of J.A. Konrath and David Gaughran. I read Konrath’s blog and Gaughran’s book “Let’s Get Visible.”

MFM: There are so many websites and services catering to indie authors. Many offer to make you a best-seller…often for a hefty fee. What has your experience of these services been? Which ones work and which would you steer clear of?

NL: I did not use any web services, eek, no. If you could see me you would know that I am holding up my hands like the sign of the cross trying to fight off a vampire. It’s not a good idea to use an online publishing service or most services catering to indie authors. The websites do not deliver enough to warrant the cost. I did not spend a dime on advertising for the first six months and still sold like hotcakes. I spent all of my money on editing and graphic design in the beginning, great investments. When I finally did decide to try an ad I did so after careful research. I learned there were essentially two places worth the money to advertise your indie book, Bookbub and Ereadernewstoday. I have now used both. Both times my books hit the bestseller lists. BookBub was the big time I hit the top of all of my categories with Bookbub and I am still feeling residual effects. It was pricey, around $180 but it was more than worth it. Here is the caveat; you have to already be very successful to advertise with either of these places. By very successful I mean you have to have a large number of reviews, which are favorable. To get a lot of reviews you have to have a lot of sales.

MFM: Thanks for these great tips, Nicole!