Minty Fresh Mysteries (MFM): I’ve heard it said that to be a successful writer nowadays, you need a PR person more than you need an agent. Do you think that’s true?
Nicole Loughan (NL): I have a friend who is a social media representative at a big company and acts as my PR consultant. She has been essential in teaching me about twitter and Facebook marketing, shout out to her Alyson Komyanek. Though in the beginning I recommend writers do their own marketing, especially when you don’t know how well your book will be received. You can spend a fortune on all the little doodads out there like PR and ads and the return on investment might never come. You have to be a pioneer and do a lot yourself. If I hadn’t known Alyson I probably would have spent another 100 hours learning about social media and marketing. Anybody just starting out can learn basic marketing from the already established advice of J.A. Konrath and David Gaughran. I read Konrath’s blog and Gaughran’s book “Let’s Get Visible.”
MFM: There are so many websites and services catering to indie authors. Many offer to make you a best-seller…often for a hefty fee. What has your experience of these services been? Which ones work and which would you steer clear of?
NL: I did not use any web services, eek, no. If you could see me you would know that I am holding up my hands like the sign of the cross trying to fight off a vampire. It’s not a good idea to use an online publishing service or most services catering to indie authors. The websites do not deliver enough to warrant the cost. I did not spend a dime on advertising for the first six months and still sold like hotcakes. I spent all of my money on editing and graphic design in the beginning, great investments. When I finally did decide to try an ad I did so after careful research. I learned there were essentially two places worth the money to advertise your indie book, Bookbub and Ereadernewstoday. I have now used both. Both times my books hit the bestseller lists. BookBub was the big time I hit the top of all of my categories with Bookbub and I am still feeling residual effects. It was pricey, around $180 but it was more than worth it. Here is the caveat; you have to already be very successful to advertise with either of these places. By very successful I mean you have to have a large number of reviews, which are favorable. To get a lot of reviews you have to have a lot of sales.
MFM: Thanks for these great tips, Nicole!