Minty Fresh Mysteries: What three qualities do you think it takes to become a successful indie writer?
Nicole Loughan: 1. Honesty – Publishing on your own means that nobody has yet put their stamp of approval on your work. You have to do that for yourself. You have to be honest with yourself about your writing and how good it is. I have been writing fiction for about ten years, a lot of it sits in a drawer collecting dust. Some of it I sent to my sister or friends. The response to other stories was typically, “it was good but I just don’t have time to finish it.” Clue: If your friends didn’t like it enough to finish it, chances are it wasn’t good enough. If the people who like you personally don’t have time to finish your book you will be hard pressed to sell it to strangers for $2.99.
2. Be willing to learn – I can’t stress that enough. In the beginning I learned how to do everything myself. I created my website www.littlespotforstories.com. I learned to write code, insert widgets that were functional. I learned basic design and html. I learned interior book formatting and mobi pocket conversions. I have probably banked more than 100 hours of reading time about how to self-publish.
3. Have a thick skin – Negative reviews and negative reactions are all part of the game. There are people who look down on self-publishing and they will make themselves known at dinner parties. My plan of attack is to have a plate of olives nearby to eat when they start talking about it. Then there is the negative book reviews. I got my first one within 10 days of publication. It hurt at the time, but I later realized how lucky I was to have a genuine review so quickly. A friend of mine gave me great advice that I will share here. She said never respond to a review. Even if a reviewer says “I don’t like Times New Roman Font and your book is in Times New Roman” perhaps another person will come along who doesn’t like Times New Roman and say “Thank you for the review. I can’t read another book with that terrible font,” and that review will have been a help to them.
MFM: Amen, sister. I look forward to hearing more from you next week in the third and final part of our interview!