Tag: Nicole Loughan

What does it take to make it as an indie author? Interview with Kindle bestselling author Nicole Loughan, Part 3

Read part 1 of MFM’s interview with Nicole Loughan
Read part 2 of MFM’s interview with Nicole Loughan

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Minty Fresh Mysteries (MFM): I’ve heard it said that to be a successful writer nowadays, you need a PR person more than you need an agent. Do you think that’s true?

Nicole Loughan (NL): I have a friend who is a social media representative at a big company and acts as my PR consultant. She has been essential in teaching me about twitter and Facebook marketing, shout out to her Alyson Komyanek. Though in the beginning I recommend writers do their own marketing, especially when you don’t know how well your book will be received. You can spend a fortune on all the little doodads out there like PR and ads and the return on investment might never come. You have to be a pioneer and do a lot yourself. If I hadn’t known Alyson I probably would have spent another 100 hours learning about social media and marketing. Anybody just starting out can learn basic marketing from the already established advice of J.A. Konrath and David Gaughran. I read Konrath’s blog and Gaughran’s book “Let’s Get Visible.”

MFM: There are so many websites and services catering to indie authors. Many offer to make you a best-seller…often for a hefty fee. What has your experience of these services been? Which ones work and which would you steer clear of?

NL: I did not use any web services, eek, no. If you could see me you would know that I am holding up my hands like the sign of the cross trying to fight off a vampire. It’s not a good idea to use an online publishing service or most services catering to indie authors. The websites do not deliver enough to warrant the cost. I did not spend a dime on advertising for the first six months and still sold like hotcakes. I spent all of my money on editing and graphic design in the beginning, great investments. When I finally did decide to try an ad I did so after careful research. I learned there were essentially two places worth the money to advertise your indie book, Bookbub and Ereadernewstoday. I have now used both. Both times my books hit the bestseller lists. BookBub was the big time I hit the top of all of my categories with Bookbub and I am still feeling residual effects. It was pricey, around $180 but it was more than worth it. Here is the caveat; you have to already be very successful to advertise with either of these places. By very successful I mean you have to have a large number of reviews, which are favorable. To get a lot of reviews you have to have a lot of sales.

MFM: Thanks for these great tips, Nicole!

What does it take to make it as an indie author? Interview with Kindle bestselling author Nicole Loughan, Part 2

Read part 1 of MFM’s interview with Nicole Loughan

Minty Fresh Mysteries: What three qualities do you think it takes to become a successful indie writer?

Nicole Loughan: 1. Honesty – Publishing on your own means that nobody has yet put their stamp of approval on your work. You have to do that for yourself. You have to be honest with yourself about your writing and how good it is. I have been writing fiction for about ten years, a lot of it sits in a drawer collecting dust. Some of it I sent to my sister or friends. The response to other stories was typically, “it was good but I just don’t have time to finish it.” Clue: If your friends didn’t like it enough to finish it, chances are it wasn’t good enough. If the people who like you personally don’t have time to finish your book you will be hard pressed to sell it to strangers for $2.99.

2. Be willing to learn – I can’t stress that enough. In the beginning I learned how to do everything myself. I created my website www.littlespotforstories.com. I learned to write code, insert widgets that were functional. I learned basic design and html. I learned interior book formatting and mobi pocket conversions. I have probably banked more than 100 hours of reading time about how to self-publish.

3. Have a thick skin – Negative reviews and negative reactions are all part of the game. There are people who look down on self-publishing and they will make themselves known at dinner parties. My plan of attack is to have a plate of olives nearby to eat when they start talking about it. Then there is the negative book reviews. I got my first one within 10 days of publication. It hurt at the time, but I later realized how lucky I was to have a genuine review so quickly. A friend of mine gave me great advice that I will share here. She said never respond to a review. Even if a reviewer says “I don’t like Times New Roman Font and your book is in Times New Roman” perhaps another person will come along who doesn’t like Times New Roman and say “Thank you for the review. I can’t read another book with that terrible font,” and that review will have been a help to them.

MFM: Amen, sister. I look forward to hearing more from you next week in the third and final part of our interview!

What does it take to make it as an indie author? Interview with Kindle bestselling author Nicole Loughan, Part 1

Do you have what it takes to make it as an indie author? Kindle best-selling author of the Saints Mystery series, Nicole Loughan, shares details about her journey to indie author success.

Image of Nicole LoughanAuthor Interview, Part 1: The Road to Indie Authordom

Nicole Loughan has written two murder mysteries she swears are magic. Not that they have any mystical properties written within the pages, but the success has been close to supernatural. Her first mystery, To Murder a Saint became the #70 best-selling book on Amazon in January, topping the best-selling Mystery and Women’s Sleuth charts. The book has sold thousands of copies since publication in May of last year. She realized what an astronomical feat that was when she learned that most self-published books only ever sell 100 copies. Nicole has not left her day job. Instead she continues to write as the humor columnist “The Starter Mom” and food and features for two Philadelphia daily newspapers. 

Minty Fresh Mysteries (MFM): I know you write a syndicated humor column, “The Starter Mom.” How did you make the transition from breezy humor to the darker themes you explore in your Amazon best-selling Saints’ Mysteries?

Nicole Loughan (NL): The humor column is harder for me than writing mysteries. I started as a “real” journalist 15 years ago. I covered community, politics and crime. Occasionally, in those early days I would write features and fun stuff like the column. I evolved overtime and became strictly a features writer, but I still had to follow the rules of journalism: a catchy lead, using inverted pyramid style, heavy on facts and telling the story with quotes. I was looking for a challenge when the opportunity to become “The Starter Mom” came along and boy did I get it. I did not realize I was so used to journalism that I would have a hard time putting myself into the story and adding opinion. It was hard to not follow the structure of a news story. I think the first starter mom was 700 words and took me about six days to write it.

MFM: How did you get started in indie publishing?

NL: I am not against the traditional publishing establishment. In fact I am represented as a newspaper and magazine writer. I like having representation. They take care of the cash, tax forms and technical problems. When I wrote “To Murder a Saint” I did not know where to start. It was a novella and I could not find any agents who were looking for novellas. After exhaustive searching I found three publishers taking novella submissions. One was Random House. I got a personal and very encouraging rejection from their Alibi division. The two other places I sent the story to took more than four months to give me a response. I am not very patient so I was constantly googling things like, “how long do queries take” and “is it a good or bad sign that my query has been out for half a year?” Eventually this googling led me to the site of J.A. Konrath and I learned about the new way to self-publish, digitally. Konrath talked about the importance of a good story, a good editor and a good graphic designer. I had a good editor I had been working with on other projects, Erin McNelis and a fabulous graphic designer friend, Geneveive LaVO. These were people that already had good industry reputations and were hired by large organizations for their skills. I pulled my queries from the other two publishing houses and hired my friends. I feel fortunate in a way. I have only ever queried three places and had one query rejection. I can say my manuscript was only rejected once prior to publication.

Read part 2 of MFM’s interview with Nicole Loughan
Read part 3 of MFM’s interview with Nicole Loughan

Publicity from Goodreads giveaway

My Goodreads giveaway closes out on January 15th, so enter today!  https://www.goodreads.com/giveaway/show/75303-a-murder-in-mount-moriah. So far, about 500 people have entered to win. The vast majority of those have added A Murder in Mount Moriah to their to-read lists, which, if those people also have the automated Goodreads feeds to Twitter or Facebook, could mean a whole lot of eyeballs looking at my book cover. I’m really curious to see how many of those will translate to sales. Presumably, people don’t buy the book during the giveaway period, in case they end up winning. I guess I have to hope that the “losers” will stumble across it on their shelves in a few weeks’ time, see the positive reviews, and buy a copy. In other news, I had a nice sales bounce last week when my fellow Little Spot for Stories author Nicole Loughan‘s series became a Kindle bestseller. It looks like a few dozen people checking out the Little Spot website picked up my book as well as hers. I think I also picked up some sales from my recent New River Valley Voices reading, the recording of which has been in heavy rotation on the local public access station.