Tag: Amazon 99 cent deals

Two days, 9 hours, seven minutes, 24 seconds. Make that 23 seconds!

I’m not a savvy shopper. I love stumbling across a bargain as much as the next guy or gal, but in general I’m a person who goes out with a pretty fixed idea of what I want. If I’m in the market for an eight-roll box of Earth Rated® Poop Bags Dog Waste Bags, for example, I won’t be swayed because I see that the EZ Scoop brand comes in purple or that ordering a bulk box of 100 rolls would make them slightly cheaper. And, although I see the benefits of my mother-in-law’s willingness to drive to five different grocery stores to ensure she gets the best price on Saran Wrap, you won’t find me among the ranks of the Super Couponers. Not that I automatically buy the most expensive things. I’m devoted to CVS brand cosmetics and non-prescription medications. I would buy Food Lion’s generic sodas for the names alone. After all, who wouldn’t want to drink Mountain Lion or Dr. Perky? But for most purchases, I don’t care about price as much as I care about getting exactly what I want.

Food Lion sodas have the best names!

Maybe it’s laziness. Maybe it’s an affectation of a newly-bourgeois person who was raised without much money and who is trying desperately to appear to not have to scrimp. Maybe it’s a affectation of a control freak who is trying desperately to be in a position to demand exactly the products she wants. Whatever Freud or Marx or any other German-Austrian dude from the nineteenth-century would have to say about my shopping habits, the fact is you won’t find me shoulder-deep in bargain bins or sleeping in the Walmart parking lot in the run up to Black Friday.

But just because I don’t get a contact high from clipping a two-for-one coupon for Stainless Steel Chicken Beer Can Roaster Deluxes (with Recipe Guides!) doesn’t mean I don’t like to offer my loyal readers a good bargain now and again. In fact, lots of readers have told me they discovered the Mount Moriah Mystery series through a BookBub freebie deal or an Amazon 99-cent discount. So for the next two days, The Burnt Island Burial Ground, book three in the series, is only 99 cents on Kindle (regularly $4.99). If you do snag this bargain, please don’t forget to leave a review and tell everyone what a great deal you got!

I forgot to water the blog.

I’ve been neglecting the blog lately, but I have a good excuse! I’m working on two exciting Minty Fresh endeavors:

Firstly, I’m busily drafting A Burnt Island Burial Ground, the third book in the Lindsay Harding series. Although I’m still a few months from publication, here’s a little sneak peak of the Back Cover blurb:

“We hid the body. The money belonged to everyone, but we stole it for ourselves. You have to help me give it back before it’s too late. If I don’t stop this, that money’s gonna drag us all straight down to hell.”

With these words, whispered to hospital chaplain Lindsay Harding as part of a cryptic confession, the stage is set for another intricately-plotted Mount Moriah mystery. All signs seem to point to a murder, but no one can find any trace of a body. Lindsay’s sure that not all is as it seems, but she’ll need hard grit and quick wit to follow a trail that leads from the deathbed of a wealthy textile magnate back through history to Burnt Island, a remote patch of swampland in eastern North Carolina.

Lindsay’s task is made all the more complicated by the quickly shifting landscape of her personal life. After pre-wedding jitters jeopardize a relationship that seemed to be her best shot at happily-ever-after, Lindsay falls under the spell of a charming stranger. Whether she gets another chance at love will depend on following her heart…and on whether she can keep that heart beating for long enough to unlock the mystery of Burnt Island.

The second major development here at Minty Fresh HQ is that I got word last week that A Murder in Mount Moriah is being turned into an audiobook by ACX! I just listened to the first few voice-over artist auditions, and they are SO GOOD. I’ll be posting more on my progress with that as the project takes shape.

Oh! If you don’t yet own A Death in Duck on Kindle, now’s your chance to snarfle up a copy for dead cheap. It’s only 99¢ until January 21st.

BookBub is my new husband.

Screenshot 2014-08-09 09.27.42Who, you ask, is that fancy person sitting on Amazon’s bestseller charts at Number 12 alongside Janet Evanovich and J.K. Rowling (writing as Robert Galbraith)? Why it’s lil’ old me, with my BESTSELLING novel A Murder in Mount MoriahAnd how did a lowly self-published author reach these heady heights? Just ask my new husband, BookBub

With apologies to my actual husband, BookBub pleases me in ways that my actual husband never could, namely by selling a bub-load of my books. My husband has a lot of excellent qualities, but he has never sold 1,300 copies of my book in a single day the way that BookBub did.

For the uninitiated, BookBub is a company that sends daily email alerts about bargain books to their enormous subscriber list. In their own words:

BookBub features ebooks ranging from top-tier publishers to critically acclaimed independent authors. Our team of experts makes sure that we’re only featuring great deals on quality books that you’ll love. 

Note the section I’ve marked in bold. BookBub differs from other marketing avenues in that they feature indy/self-published books alongside traditionally published books. Although it is a paid service (and a very expensive one at that), there are no guarantees that they’ll allow you the privilege of forking over your cold, hard cash to them. I’ve heard of several instances where they reject books that aren’t well reviewed or that they don’t think will please their readership. They curate their offerings so that readers can be fairly certain of getting a book that is interesting, well-written and well-edited.

I realize that I’m gushing, and I don’t want to come across as a BookBub schill. But there is simply no other single marketing service that can deliver the kind of sales boost that I and some of my indy publishing friends experienced after our books were featured.

Here are my tips for deploying the B-Bomb:

  1. Make sure your book is in good shape before submitting it. It should have a fair number of positive reviews on Amazon and Goodreads. If you’re having trouble getting anyone to post reviews, try sending out free copies to people on Goodreads or Library Thing who read a lot of books in your genre (i.e. private message them to see if they’re interested in reading/reviewing). Or you can do what I did and run a free giveaway through Kindle Select. My book was downloaded about 10,000 times and I netted about 10 reviews that way. The rest just trickled in over time.
  2. Have more than one book. I always planned to try BookBub at some point, but I wanted to wait until my second novel, A Death in Duck was released. I figured that if people read and liked A Murder in Mount Moriah, they might go on to buy the next book. I’d get double bang for my (many) bucks. So far, my hunch has proven to be true. In the weeks before the BB promo, I’d sold about 40 copies of A Death in Duck–I suspect mainly to my friends and relatives. Since the promotion, I’ve seen a steady uptick in sales. I’ve sold between 3-10 copies per day of that title.
  3. Enjoy the surge, but gird your writerly loins for the inevitable slide. On the day of the promotion, I sold 1,300 copies of my book. The next day, around 250. It’s been downhill from there. Now, one month post-promo, I’m selling about 6-12 books per day. Part of the reason is undoubtedly because my 99 cent sale ended. People like cheap e-books. But another part of it is that once you leave the Amazon bestseller lists, your book becomes unfindable once again. No one sees it unless they seek it out. So, all in all, I’m heartened that 6-12 people are seeking out my titles each day. I think it can only be word-of-mouth at this point, because I’m not in the charts or doing any active marketing at present.
  4. Accept that BookBub will not make you a zillionaire. I paid $650 for my slot on BookBub (mystery is the most expensive category, because it has the widest subscriber base). I reckon that $1,200 in sales over the past month are attributable directly to the promotion (i.e. that’s how many more books I sold compared to previous months). So, my profit was about $550. I’ve heard of cases where authors didn’t break even after paying for their promotions, but I’ve heard of cases where people make even more money than I did. It’s fun to sit alongside J.K. Rowling in the charts, but a one-day (or one-week) sales spike does not a literary zillionaire make. Yet.