Do KDP giveaways boost sales?

At the end of December, I ran a short freebie promotion for A Murder in Mount Moriah. I really can’t say whether it worked or not. I’ve continued to sell 1 or 2 copies of my book each day. Would my sales numbers have dwindled without the promo? Impossible to say. I did pick up a new review on Amazon.co.uk this week and a new rating on Goodreads. It’s always awesome to get positive reviews from strangers. I’m trying to gird my loins for the inevitable first negative review. I tend to think that people who would be attracted to a cozy murder mystery about a chaplain are slightly nicer people than, say, blood-and-guts sci-fi thriller readers, so hopefully it won’t be too cruel when it comes. I just can’t imagine some nice suburban grandma ripping me a new one on Amazon.

Anyway, I’d say unequivocally that KDP Countdown 99cent/pence promos work. Not sure about KDP freebies. The jury is also still out on the Goodreads giveaway. (My current giveaway ends on January 15th, so it’s too soon to tell.) I think all these things increase visibility, which can’t hurt. But clearly the Kindle Countdown is the only one that translates directly to money in your pocket.

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2 Comments

Filed under Amazon, Goodreads

2 responses to “Do KDP giveaways boost sales?

  1. Pingback: A Negative Amazon Review Didn’t Kill Me; It Made Me Stronger | Minty Fresh Mysteries

  2. In my opinion they don’t work now the way they used to. I earned £3000 for one of my books after two free promos over six weeks in 2012. My ranking shot up and stayed high for ages. Now, your promo ranking goes back to where it was before, when you go back to normal sales, so you drop out of sight again. I doubt if I’ll be doing any more free promos, though the reduced price ones seem to result in a few more sales. But I think indie book sales are down anyway – the market is saturated.

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