Category: Amazon

Do KDP giveaways boost sales?

At the end of December, I ran a short freebie promotion for A Murder in Mount Moriah. I really can’t say whether it worked or not. I’ve continued to sell 1 or 2 copies of my book each day. Would my sales numbers have dwindled without the promo? Impossible to say. I did pick up a new review on Amazon.co.uk this week and a new rating on Goodreads. It’s always awesome to get positive reviews from strangers. I’m trying to gird my loins for the inevitable first negative review. I tend to think that people who would be attracted to a cozy murder mystery about a chaplain are slightly nicer people than, say, blood-and-guts sci-fi thriller readers, so hopefully it won’t be too cruel when it comes. I just can’t imagine some nice suburban grandma ripping me a new one on Amazon.

Anyway, I’d say unequivocally that KDP Countdown 99cent/pence promos work. Not sure about KDP freebies. The jury is also still out on the Goodreads giveaway. (My current giveaway ends on January 15th, so it’s too soon to tell.) I think all these things increase visibility, which can’t hurt. But clearly the Kindle Countdown is the only one that translates directly to money in your pocket.

Maybe not to free next time!

I gave away about 750 free Kindle copies of A Murder in Mount Moriah during my Christmas promotion. That was nowhere near the 1300+ that I gave away during the first promo in October, but about what I was expecting, considering my promo ran on Christmas Eve and Christmas Day. However, my belief that the free promo would improve my ranking proved unfounded. I was hovering around 60,000 before the promo. Now I’m at 320,000! Bawh?? I’m still hopeful that it will increase my audience and result in a few word-of-mouth sales. In better news, I’m up to 200 entries in my Goodreads giveaway and almost 100 people have added it to their “to read” lists. Onwards and upwards!

To Free or Not to Free, That Is the Question.

My indie publishing guru, Nicole Loughlin of littlespotforstories.com, told me that it’s important to boost your Kindle/Amazon ratings in the run-up to Christmas in order to capture the interest of the many millions of shoppers who receive Amazon gift vouchers for Christmas. Once your books drops out of the top 100,000, you lose a lot of visibility vis-a-vis other books. (i.e. when someone searches “cozy mysteries”, I want A Murder in Mount Moriah to pop up in their search, and when they buy a cozy, I want AMiMM to pop up in Amazon’s  “Customers Who Bought This Item Also Bought” suggestion bar). I’ve only sold 3 copies this week (!), so my book is lurking dangerously near that 100,000 mark. I therefore had to decide whether to run another $0.99 promotion or to do a few days’ giveaway. I’ve had modest success with both methods in the past. My book wasn’t eligible for another discount promo until January 20th, which I feared might be too late for that post-Christmas bounce, so I opted for a few freebie days. Ideally, this will generate a few post-Christmas sales and/or a boost in my visibility. It may also generate some new reviews, which are another big part of improving visibility. I’ll let you know what happens.

p.s. I’ve had 175 people register for my Goodreads giveaway during the first few days. Woot!