Category: Amazon

Advertising 101 for Authors

Whether they’re traditionally published, self published, or somewhere in between, authors these days are almost always responsible for marketing their own books. My Clean Reads for You compatriot, Starla Huchton, just published this fantastic, data-filled guide to which book marketing services are worth your time, and more importantly, your money. I can personally verify a lot of what she’s said. BookBub is, without question, the Holy Grail of digital marketing platforms. The promo I ran back in August paid for itself at least four times over. My book hit the No. 1 spot in the Cozy Mystery category on Amazon, No. 10 in Mysteries, and rose to No. 70 overall in the paid store. As in, there were only 69 books in all of the USA that sold better than mine that week.

Screenshot 2014-08-09 09.27.42
Look! There’s my book next to Janet Evanovich’s on the Amazon bestsellers chart!

I’ve also had smashing success with EReader News Today. I recently did a free book promo with them and garnered over 5,000 free downloads. That translated into about 50 full-price Kindle sales, and 6-7 new Amazon reviews in the weeks since it ran. In fact, in some ways ERNT is a better value for money because the ads are so much cheaper than BookBub. Lastly, I’ve had small, but measurable success with The Fussy Librarian. The promos look very elegant and are only $6. I sold 28 books at $0.99 on the day of my promo, so I turned a profit of about $10. Although I can’t prove it, I’m fairly sure it also lead to some full-price sales of my other book in the days that followed. Obviously nothing like a BookBub or ERNT result, but still respectable. Tangentially related to this post, I need a few more Amazon reviews before A Death in Duck is eligible to get a coveted BookBub slot. I’ve heard off the record that a minimum 25 reviews is usually required and I’m stuck just below that. Your help would be much appreciated, especially if you bought the book via Amazon, thereby making yours a “verified” review. Please post your reviews here using the “Create your own review” button.

R.P. Dahlke dishes out advice for crafting the perfect author tweet and finding your (fictional) Mr. Right

R.P. Dahlke is the author of the bestselling Dead Red light-hearted cozy mystery series, which features model-turned-pilot Lalla Baines. Dahlke will be at BoucherCon, Long Beach, CA in November 13-16, where she’ll be giving away 40 printed copies of her marketing handbook for authors, Jump Start Your Book Promotions, to attendees of her talk on e-book promotion.

Minty Fresh Mysteries (MFM): It’s something of a cliche for a cozy mystery heroine to have relationship problems (love triangles, misunderstandings, going for the wrong type). But your serially-divorced protagonist, Lalla Bains, takes “bad with men” to a new level. Do you believe that becoming a good partner is sometimes a matter of finding the right person (and in Lalla’s case, is her Mr. Right definitely Caleb Stone)? Or do you see more romantic upheavals ahead for Lalla?

IMG_0295.1R.P. Dahlke (RPD): Lalla is a woman who, for all the obvious reasons, doesn’t trust her own judgment when it comes to men, and yet, Caleb Stone proves to her over and over again that he’s not only trustworthy, but he can see beyond her skittish behavior. I hope I’ve answered that question with #4 in the Dead Red Mystery series, A Dead Red Alibi, in which Lalla, feeling she’s been left at the altar, bolts for Arizona with her dad in tow.  Caleb, being the man he is, follows, only to get carjacked and left in the desert. It’s alternately funny, sad, and impressive. I mean, how many men do you know who’d do what he does for the woman he loves? I have a reader who says, “Caleb Stone should be bronzed!” Yep. I think so, too.

MFM: You have an impressive social media presence. I see way too many authors (on Twitter especially) whose whole social media strategy is just to cram their book down everyone’s throats, i.e. @jerkauthor tweets: EVERYBODY BUY MY MIND-BLOWINGLY AWESOMETASTIC BOOK RIGHT NOW!!!. And I’m silently thinking: #annoyingauthor #nobodylikesyou. What’s the key to engaging with your (potential) readers on social media without being @jerkauthor?

RPD: Thanks for saying so! Since I interact with authors on a daily basis with DIRT CHEAP MYSTERY READS, my newsletter for mystery lovers, I get an opportunity to see what NOT to do, as well as be cheerleader for all those terrific Indie authors who need the help in promoting. Tweets should be about the book, and I personally insert clips of dialogue or plot points to get the reader’s attention. Then, too, having a free or discounted book is always a good attention getter.

MFM: Speaking of social media, I’ve talked to other authors who describe what a time sink it can be to market your books yourself. Between blogging and tweeting and in-person promos for my books, marketing, for me, has been like having a second, really demanding child. How do you avoid the trap of spending so much time marketing that you forget to write?

RPD: When I wrote my first book, twenty years ago, there was no way to market it other than to get it into a bookstore and then buy a print ad that cost up to $2,000!   There has never been a better time to be an author than right now! Social media along with some very good marketing sites have really leveled the field when it comes to opportunities to promote. Today, an author can promote for free or pay as little as $10.00 to a promo site.

kindleWhen I started selling on Amazon in 2011, I thought that all I had to do was put up a good book with a nice looking cover and sales would happen. And they did–for awhile. But with the glut of new books coming on line every month, authors have to be smart about promoting. I went from spending 10-20% of my sales income (2012-2013) to spending 25% of my income (2014) promoting my own books. Has it paid off? Yes, it has!

I’m also in a “love-fest” with Amazon, simply because Amazon has done the most for promoting Indie authors. For instance, if an author is selling well, Amazon rewards that author with promotion. Indie authors are given the opportunity to give their books away, do short term discounts, and now, with Kindle Unlimited, they have another terrific way to make money.

And yet, I still recommend that authors advertise.  I know I do every single month. I have written a short, concise kindle book on this subject. Jump Start Your Book Promotions is only 99 cents on Amazon/Kindle, and I update it every 5-6 months with new ideas for getting sales and reviews.

MFM: The southwestern setting seems to be encoded in the DNA of your Dead Red Mystery series. I just can’t image Lalla Bains in, say, Peoria, Illinois, and yet in your most recent book, you moved Lalla and her gang from California to Arizona. How important is the setting to you? 

RPD: I believe in writing about what I know. It’s safer that way!

I was raised in the central valley of California, and ran my dad’s crop dusting business for a couple of years, so that was where I set my first three dead red books. But after my son died in a work related airplane accident in 2005, I knew that after my third book, A Dead Red Oleander, that I would have to start a new series. Then something interesting happened.  After going over all the reviews for these books, I realized that what readers liked the most about the Dead Red series, was not the flying, or crop dusting, but the mysteries, and most importantly, the dynamics of Lalla and her family.  So, with A Dead Red Alibi (and coming in 2015-A Dead Red Miracle) I’ve moved Lalla and the gang to Wishbone, Arizona–close to where I and my boxedsetcover2 SMALLhusband now reside after spending four years sailing in Mexico.

Links for R.P. Dahlke:

Free copies of A Death in Duck

Those of you who obsessively check my Amazon and Goodreads pages (or is that just me…?) will have Final-Book-Cover-Vector-v4seen that the cover artwork for the Lindsay Harding series has recently undergone a facelift. In celebration, I’m giving away three signed copies of A Death in Duck with the older artwork (the original Doberman cover) to the first three people who post reviews of either book on Amazon. Or better yet, review both books and then post your reviews on Goodreads as well! 🙂

Book2-v3 (2)Once you’ve left your honest review on Amazon, post the link in the comments section below. I’m interested in your opinion–both critique and praise–so please opine freely!

Reviews page for A Murder in Mount Moriah
Reviews page for A Death in Duck

If you’ve posted a review previously, THANK YOU. Just post the link to claim your free book! I’m also running this contest via my mailing list, so I’ll post updates in the comments section below as the free books are claimed.

 

Her name is Allison Janda, and she’s a blogaholic.

Bestselling mystery writer Allison Janda, author of the food and photography-themed Marian Moyer cozies, debates the existence of writers block, talks about sexy food photography, and confesses to her blogging addiction.  

Minty Fresh Mysteries (MFM): I love your protagonist’s profession–food and crime scene photographer–partly because it’s plausible that she would actually have access to information about murders. It drives me nuts when, say, a glassblower or a pastry chef or a friggin’ housecat ends up stumbling across piles of dead bodies everywhere she goes! How important is it to you that your stories are realistic?

Allison Janda (AJ): Originally, Marian was just going to be owner and photographer for Food Porn, but I felt like it wasn’t enough. As you said, it just wasn’t realistic for her to start suddenly getting wrapped up in these crazy crime dramas as the head of a magazine. My leading lady needed to be intelligent and savvy when solving crimes, but she needed room to grow as a character, and room to make mistakes.

That’s when my idea for a late 20-something crime scene photographer came about. I felt the age and profession would give Marian some basic insights to her work, but with room to come into her own as she continued to get better and climb the ladder.

MFM: Your heroine has often been compared to Janet Evanovich’s Stephanie Plum character. Is that a fair comparison?

AJ: First of all, that’s just a flattering statement because Janet Evanovich is a ridiculously talented writer. That being said, if readers think Marian Moyer is funny, quirky and bad-ass in a similar way as Stephanie Plum, well, that’s pretty flattering, too.

MFM: You are a blogger extraordinaire. Has that been an effective way for you to connect with readers? Or is it more of a creative outlet? Or are you just some kind of out-of-control blogaholic in need of a 12-step intervention?

AJ: My name is Allison, and I am a blogaholic. I didn’t start out that way – I had one blog, Journey Versus Destination, for personal whimsy and motivational posts and all of that. It was my way to connect with other bloggers. Then, I got the idea for a 365 project, but to involve the story element, I needed a platform where I could keep tabs on my ideas for future stories. So was born 365 With A Twist. THEN I realized that over the past few months, I’d been doling out requested advice that has worked for me when battling my writer’s block and I figured – why not just post it for everyone to see and use? Out of that brilliant brain child came Writer’s Block is Real. Don’t ask me to pick a favorite blog – I can’t. They’re like children.

MFM: One of your blogs is entitled Writer’s Block is Real. I’ve gone on the record saying that it isn’t. Do you and I need to meet down by the bleachers and duke this out?

AJ: Ha! With my luck, I’d trip halfway up/down the bleachers and you’d win by default.

In your blog, you’d said “You may or may not have a natural talent, but either way, if you don’t put in the work, you’re gonna end up with nothing or with junk.” True. However, consider this: I believe my writing ability is a natural talent. The only one I have, by the way, so please don’t ask me to dance, swim or climb things (like bleachers or rocks).

I make sure to write daily. To improve. To try new ways of going about my words. But I can’t tell you how many times a week my words just totally fail me. It’s not even that they’re crummy – they just aren’t there. I write junk all the time. But for me, writing junk and not being able to form words into words at all, are different scenarios. The later is writer’s block as far as I’m concerned. I’m not anxious or worried or skipping my daily practice – I just don’t have anything.

Plus, I think you’ll find, many exercises in that blog are for practice. I too believe that honing your talent is part of the process – sometimes we just need a little help figuring out how to do so. What someone may think is “writer’s block” could be nothing more than “I have no idea what I’m doing.” That’s cool. The blog is for anyone who just needs a little insight into a new way to write. The title is just to stir the pot a bit.

MFM: As a best-selling author, can you share your number one, super secret, oh-so-effective marketing tip for newbie writers? I promise I won’t tell anyone (who doesn’t have the internet or speak English).

AJ: Oh my gosh. There’s a secret?! I wish someone had told me so that I didn’t have to work so hard! But seriously, the secret is to just keep working. Nope, work harder than that.

Also, build relationships. I don’t know if that’s much of a secret, but the bottom line is, people don’t have to read my stuff. If someone chooses my book – be it through a free giveaway or if they pay $2.99 on Amazon – that’s just humbling.

Readers deserve to know you appreciate that out of all the books in all the world, they took time out of their busy day to read yours. Thank them. If they e-mail you, even to say something disheartening, respond quickly and kindly. Simple, courteous stuff.

MFM: How did you make the decision to self-publish? Feel free to make up some crazy story about how you were pressganged by a Burmese drug syndicate who chained you up Princess Leia-style and forced you to churn out cozy mysteries. Or you can tell the truth.

AJ: In actuality, I WAS p- wait, can they see this?

Here’s the thing: I’d submitted my manuscript multiple times and just never heard back. That’s so disheartening. Ultimately, there was a lot of time and work and money put into creating a product I was proud of. Rather than be Cinderella waiting for my prince, hoping my luck would change, I decided to simply take charge. My SO knew quite a bit about self-publishing and with his help and the help of an amazing graphic designer, a real book was born. If you’d like a fuller explanation, you can read my blog about this very topic.

MFM: If you could go back and give your former self a bit of advice when you were just starting your first novel, what would it be?

Stop doubting yourself because fear is a yawn-fest. Just write. Love the process. Enjoy the product. Publish it. Rip it up. Stuff it in a drawer. Who cares? It’s art, not brain surgery. Quit worrying about it so much – and write.


ALLISON JANDA BIO

Writer, creative and owner of Curly Q Media, Allison Janda has dreams of writing a New York Times Bestseller and believes that most life challenges should be faced while one is holding a glass of wine and a Reese’s. She began writing in third grade and simply never stopped.

After attending Marquette University, Allison made a few pit stops on her way to becoming a full-time writer but never lost sight of the dream. She began a project entitled 365 With A Twist wherein she would write short stories along with a photograph she’d taken that day. When Allison couldn’t get one of the shorts out of her head, she just knew that this was to be her first novel. The short turned into book one of the Marian Moyer Series: Sex, Murder and Killer Cupcakes.

To learn more about Allison or to purchase her books, please visit www.AllisonJanda.com.

BookBub is my new husband.

Screenshot 2014-08-09 09.27.42Who, you ask, is that fancy person sitting on Amazon’s bestseller charts at Number 12 alongside Janet Evanovich and J.K. Rowling (writing as Robert Galbraith)? Why it’s lil’ old me, with my BESTSELLING novel A Murder in Mount MoriahAnd how did a lowly self-published author reach these heady heights? Just ask my new husband, BookBub

With apologies to my actual husband, BookBub pleases me in ways that my actual husband never could, namely by selling a bub-load of my books. My husband has a lot of excellent qualities, but he has never sold 1,300 copies of my book in a single day the way that BookBub did.

For the uninitiated, BookBub is a company that sends daily email alerts about bargain books to their enormous subscriber list. In their own words:

BookBub features ebooks ranging from top-tier publishers to critically acclaimed independent authors. Our team of experts makes sure that we’re only featuring great deals on quality books that you’ll love. 

Note the section I’ve marked in bold. BookBub differs from other marketing avenues in that they feature indy/self-published books alongside traditionally published books. Although it is a paid service (and a very expensive one at that), there are no guarantees that they’ll allow you the privilege of forking over your cold, hard cash to them. I’ve heard of several instances where they reject books that aren’t well reviewed or that they don’t think will please their readership. They curate their offerings so that readers can be fairly certain of getting a book that is interesting, well-written and well-edited.

I realize that I’m gushing, and I don’t want to come across as a BookBub schill. But there is simply no other single marketing service that can deliver the kind of sales boost that I and some of my indy publishing friends experienced after our books were featured.

Here are my tips for deploying the B-Bomb:

  1. Make sure your book is in good shape before submitting it. It should have a fair number of positive reviews on Amazon and Goodreads. If you’re having trouble getting anyone to post reviews, try sending out free copies to people on Goodreads or Library Thing who read a lot of books in your genre (i.e. private message them to see if they’re interested in reading/reviewing). Or you can do what I did and run a free giveaway through Kindle Select. My book was downloaded about 10,000 times and I netted about 10 reviews that way. The rest just trickled in over time.
  2. Have more than one book. I always planned to try BookBub at some point, but I wanted to wait until my second novel, A Death in Duck was released. I figured that if people read and liked A Murder in Mount Moriah, they might go on to buy the next book. I’d get double bang for my (many) bucks. So far, my hunch has proven to be true. In the weeks before the BB promo, I’d sold about 40 copies of A Death in Duck–I suspect mainly to my friends and relatives. Since the promotion, I’ve seen a steady uptick in sales. I’ve sold between 3-10 copies per day of that title.
  3. Enjoy the surge, but gird your writerly loins for the inevitable slide. On the day of the promotion, I sold 1,300 copies of my book. The next day, around 250. It’s been downhill from there. Now, one month post-promo, I’m selling about 6-12 books per day. Part of the reason is undoubtedly because my 99 cent sale ended. People like cheap e-books. But another part of it is that once you leave the Amazon bestseller lists, your book becomes unfindable once again. No one sees it unless they seek it out. So, all in all, I’m heartened that 6-12 people are seeking out my titles each day. I think it can only be word-of-mouth at this point, because I’m not in the charts or doing any active marketing at present.
  4. Accept that BookBub will not make you a zillionaire. I paid $650 for my slot on BookBub (mystery is the most expensive category, because it has the widest subscriber base). I reckon that $1,200 in sales over the past month are attributable directly to the promotion (i.e. that’s how many more books I sold compared to previous months). So, my profit was about $550. I’ve heard of cases where authors didn’t break even after paying for their promotions, but I’ve heard of cases where people make even more money than I did. It’s fun to sit alongside J.K. Rowling in the charts, but a one-day (or one-week) sales spike does not a literary zillionaire make. Yet.

What does it take to make it as an indie author? Interview with Kindle bestselling author Nicole Loughan, Part 1

Do you have what it takes to make it as an indie author? Kindle best-selling author of the Saints Mystery series, Nicole Loughan, shares details about her journey to indie author success.

Image of Nicole LoughanAuthor Interview, Part 1: The Road to Indie Authordom

Nicole Loughan has written two murder mysteries she swears are magic. Not that they have any mystical properties written within the pages, but the success has been close to supernatural. Her first mystery, To Murder a Saint became the #70 best-selling book on Amazon in January, topping the best-selling Mystery and Women’s Sleuth charts. The book has sold thousands of copies since publication in May of last year. She realized what an astronomical feat that was when she learned that most self-published books only ever sell 100 copies. Nicole has not left her day job. Instead she continues to write as the humor columnist “The Starter Mom” and food and features for two Philadelphia daily newspapers. 

Minty Fresh Mysteries (MFM): I know you write a syndicated humor column, “The Starter Mom.” How did you make the transition from breezy humor to the darker themes you explore in your Amazon best-selling Saints’ Mysteries?

Nicole Loughan (NL): The humor column is harder for me than writing mysteries. I started as a “real” journalist 15 years ago. I covered community, politics and crime. Occasionally, in those early days I would write features and fun stuff like the column. I evolved overtime and became strictly a features writer, but I still had to follow the rules of journalism: a catchy lead, using inverted pyramid style, heavy on facts and telling the story with quotes. I was looking for a challenge when the opportunity to become “The Starter Mom” came along and boy did I get it. I did not realize I was so used to journalism that I would have a hard time putting myself into the story and adding opinion. It was hard to not follow the structure of a news story. I think the first starter mom was 700 words and took me about six days to write it.

MFM: How did you get started in indie publishing?

NL: I am not against the traditional publishing establishment. In fact I am represented as a newspaper and magazine writer. I like having representation. They take care of the cash, tax forms and technical problems. When I wrote “To Murder a Saint” I did not know where to start. It was a novella and I could not find any agents who were looking for novellas. After exhaustive searching I found three publishers taking novella submissions. One was Random House. I got a personal and very encouraging rejection from their Alibi division. The two other places I sent the story to took more than four months to give me a response. I am not very patient so I was constantly googling things like, “how long do queries take” and “is it a good or bad sign that my query has been out for half a year?” Eventually this googling led me to the site of J.A. Konrath and I learned about the new way to self-publish, digitally. Konrath talked about the importance of a good story, a good editor and a good graphic designer. I had a good editor I had been working with on other projects, Erin McNelis and a fabulous graphic designer friend, Geneveive LaVO. These were people that already had good industry reputations and were hired by large organizations for their skills. I pulled my queries from the other two publishing houses and hired my friends. I feel fortunate in a way. I have only ever queried three places and had one query rejection. I can say my manuscript was only rejected once prior to publication.

Read part 2 of MFM’s interview with Nicole Loughan
Read part 3 of MFM’s interview with Nicole Loughan

A Negative Amazon Review Didn’t Kill Me; It Made Me Stronger

Remember how I said that I was girding my loins for my first negative Amazon review? Well, it happened. An Amazon reviewer gave AMiMM 2 stars. Weirdly, the negative review was followed by a bounce in sales, two totally awesome reviews on Amazon, and several 4 and 5-star ratings on Goodreads. The Goodreads giveaway closed out with 800 entries, which was pretty great. I’ve resolved to do less marketing for awhile, and less obsessive checking of my sales figures. I probably like that side of things more than most writers, but I need to focus more on writing the next Lindsay Harding book, A Death in Duck, which I hope to publish in Summer 2014.

Also, for those who don’t regularly watch the Blacksburg-Christiansburg public access channel (which, I think I can safely assume, is all of you!), you can now view the 2013 Valley Voices competition winners on YouTube. My story comes on around minute 21.