R.P. Dahlke is the author of the bestselling Dead Red light-hearted cozy mystery series, which features model-turned-pilot Lalla Baines. Dahlke will be at BoucherCon, Long Beach, CA in November 13-16, where she’ll be giving away 40 printed copies of her marketing handbook for authors, Jump Start Your Book Promotions, to attendees of her talk on e-book promotion.
Minty Fresh Mysteries (MFM): It’s something of a cliche for a cozy mystery heroine to have relationship problems (love triangles, misunderstandings, going for the wrong type). But your serially-divorced protagonist, Lalla Bains, takes “bad with men” to a new level. Do you believe that becoming a good partner is sometimes a matter of finding the right person (and in Lalla’s case, is her Mr. Right definitely Caleb Stone)? Or do you see more romantic upheavals ahead for Lalla?
R.P. Dahlke (RPD): Lalla is a woman who, for all the obvious reasons, doesn’t trust her own judgment when it comes to men, and yet, Caleb Stone proves to her over and over again that he’s not only trustworthy, but he can see beyond her skittish behavior. I hope I’ve answered that question with #4 in the Dead Red Mystery series, A Dead Red Alibi, in which Lalla, feeling she’s been left at the altar, bolts for Arizona with her dad in tow. Caleb, being the man he is, follows, only to get carjacked and left in the desert. It’s alternately funny, sad, and impressive. I mean, how many men do you know who’d do what he does for the woman he loves? I have a reader who says, “Caleb Stone should be bronzed!” Yep. I think so, too.
MFM: You have an impressive social media presence. I see way too many authors (on Twitter especially) whose whole social media strategy is just to cram their book down everyone’s throats, i.e. @jerkauthor tweets: EVERYBODY BUY MY MIND-BLOWINGLY AWESOMETASTIC BOOK RIGHT NOW!!!. And I’m silently thinking: #annoyingauthor #nobodylikesyou. What’s the key to engaging with your (potential) readers on social media without being @jerkauthor?
RPD: Thanks for saying so! Since I interact with authors on a daily basis with DIRT CHEAP MYSTERY READS, my newsletter for mystery lovers, I get an opportunity to see what NOT to do, as well as be cheerleader for all those terrific Indie authors who need the help in promoting. Tweets should be about the book, and I personally insert clips of dialogue or plot points to get the reader’s attention. Then, too, having a free or discounted book is always a good attention getter.
MFM: Speaking of social media, I’ve talked to other authors who describe what a time sink it can be to market your books yourself. Between blogging and tweeting and in-person promos for my books, marketing, for me, has been like having a second, really demanding child. How do you avoid the trap of spending so much time marketing that you forget to write?
RPD: When I wrote my first book, twenty years ago, there was no way to market it other than to get it into a bookstore and then buy a print ad that cost up to $2,000! There has never been a better time to be an author than right now! Social media along with some very good marketing sites have really leveled the field when it comes to opportunities to promote. Today, an author can promote for free or pay as little as $10.00 to a promo site.
When I started selling on Amazon in 2011, I thought that all I had to do was put up a good book with a nice looking cover and sales would happen. And they did–for awhile. But with the glut of new books coming on line every month, authors have to be smart about promoting. I went from spending 10-20% of my sales income (2012-2013) to spending 25% of my income (2014) promoting my own books. Has it paid off? Yes, it has!
I’m also in a “love-fest” with Amazon, simply because Amazon has done the most for promoting Indie authors. For instance, if an author is selling well, Amazon rewards that author with promotion. Indie authors are given the opportunity to give their books away, do short term discounts, and now, with Kindle Unlimited, they have another terrific way to make money.
And yet, I still recommend that authors advertise. I know I do every single month. I have written a short, concise kindle book on this subject. Jump Start Your Book Promotions is only 99 cents on Amazon/Kindle, and I update it every 5-6 months with new ideas for getting sales and reviews.
MFM: The southwestern setting seems to be encoded in the DNA of your Dead Red Mystery series. I just can’t image Lalla Bains in, say, Peoria, Illinois, and yet in your most recent book, you moved Lalla and her gang from California to Arizona. How important is the setting to you?
RPD: I believe in writing about what I know. It’s safer that way!
I was raised in the central valley of California, and ran my dad’s crop dusting business for a couple of years, so that was where I set my first three dead red books. But after my son died in a work related airplane accident in 2005, I knew that after my third book, A Dead Red Oleander, that I would have to start a new series. Then something interesting happened. After going over all the reviews for these books, I realized that what readers liked the most about the Dead Red series, was not the flying, or crop dusting, but the mysteries, and most importantly, the dynamics of Lalla and her family. So, with A Dead Red Alibi (and coming in 2015-A Dead Red Miracle) I’ve moved Lalla and the gang to Wishbone, Arizona–close to where I and my husband now reside after spending four years sailing in Mexico.
Links for R.P. Dahlke:
- Kindle page at Amazon: https://kdp.amazon.com/dashboard?prefLanguage=true
- GoodReads: http://www.goodreads.com/author/show/4714290.R_P_Dahlke
- Facebook: http://www.facebook.com/RPDahlke
- Shelfari: http://www.shelfari.com/rpdahlke
- Library thing: http://www.librarything.com/home/1vibrantwoman
- Jump Start Your Book promotions: http://www.amazon.com/Jump-Start-Your-Book-Promotions-ebook/dp/B00HZ2RM70/
- Dirt Cheap Mystery Reads: http://DIRTCHEAPMYSTERYREADS.com