Do you have what it takes to make it as an indie author? Kindle best-selling author of the Saints Mystery series, Nicole Loughan, shares details about her journey to indie author success.
Author Interview, Part 1: The Road to Indie Authordom
Nicole Loughan has written two murder mysteries she swears are magic. Not that they have any mystical properties written within the pages, but the success has been close to supernatural. Her first mystery, To Murder a Saint became the #70 best-selling book on Amazon in January, topping the best-selling Mystery and Women’s Sleuth charts. The book has sold thousands of copies since publication in May of last year. She realized what an astronomical feat that was when she learned that most self-published books only ever sell 100 copies. Nicole has not left her day job. Instead she continues to write as the humor columnist “The Starter Mom” and food and features for two Philadelphia daily newspapers.
Minty Fresh Mysteries (MFM): I know you write a syndicated humor column, “The Starter Mom.” How did you make the transition from breezy humor to the darker themes you explore in your Amazon best-selling Saints’ Mysteries?
Nicole Loughan (NL): The humor column is harder for me than writing mysteries. I started as a “real” journalist 15 years ago. I covered community, politics and crime. Occasionally, in those early days I would write features and fun stuff like the column. I evolved overtime and became strictly a features writer, but I still had to follow the rules of journalism: a catchy lead, using inverted pyramid style, heavy on facts and telling the story with quotes. I was looking for a challenge when the opportunity to become “The Starter Mom” came along and boy did I get it. I did not realize I was so used to journalism that I would have a hard time putting myself into the story and adding opinion. It was hard to not follow the structure of a news story. I think the first starter mom was 700 words and took me about six days to write it.
MFM: How did you get started in indie publishing?
NL: I am not against the traditional publishing establishment. In fact I am represented as a newspaper and magazine writer. I like having representation. They take care of the cash, tax forms and technical problems. When I wrote “To Murder a Saint” I did not know where to start. It was a novella and I could not find any agents who were looking for novellas. After exhaustive searching I found three publishers taking novella submissions. One was Random House. I got a personal and very encouraging rejection from their Alibi division. The two other places I sent the story to took more than four months to give me a response. I am not very patient so I was constantly googling things like, “how long do queries take” and “is it a good or bad sign that my query has been out for half a year?” Eventually this googling led me to the site of J.A. Konrath and I learned about the new way to self-publish, digitally. Konrath talked about the importance of a good story, a good editor and a good graphic designer. I had a good editor I had been working with on other projects, Erin McNelis and a fabulous graphic designer friend, Geneveive LaVO. These were people that already had good industry reputations and were hired by large organizations for their skills. I pulled my queries from the other two publishing houses and hired my friends. I feel fortunate in a way. I have only ever queried three places and had one query rejection. I can say my manuscript was only rejected once prior to publication.